Converse
How does your city inspire you?
The Converse Community Redefines the Star Chevron
The Converse Star Chevron is a street icon that stands for the energy of the street scene. To bring this concept to life, we invited Converse fans to draw inspiration from their own city and express it artistically, using the Star Chevron as their canvas. These creations went into a contest, and the winners received Converse products, t-shirts, posters, and stickers featuring their own artwork.
For the launch of this project, we brought in three young Brazilian creatives, each with their own unique city vibe. Check out the videos below to hear their stories.
My Role: Concept, Art Direction and Design