Natura introduced a new line of genderless fragrances and makeup. To connect with Gen Z, we launched Do Lado Festival, the first Brazilian music festival in the Metaverse.

For the festival's visual identity, we developed a concept that explores gender definitions. In Portuguese, the letters "O" and "A" traditionally denote gender. We created custom versions of these characters and paired them with Helvetica, Natura's official typeface. The result was a fluid, dynamic identity that mirrors Gen Z's values of inclusivity and self-expression.