Sônia always dreamed of being a model, but she never found support from friends and family. At her age, she thought she wouldn't be able to pursue this career. She didn’t feel herself represented by major brands' advertising.

O Boticário believes that age cannot be a barrier to getting what you want. So why not start a model career at 65?

We discovered Sônia's story through social networks. For the launch of the new Nativa Spa Quinoa for mature women, we invited her to be the star of the campaign. Sônia debuted her career during the shootings along with other two women who achieved their big dreams later on in life. More than selling beauty products, Sônia's story empowered women of all ages to overcome self-limiting beliefs and be bold, always.