A Valentines Activation

Wine often sets the mood for romantic moments between couples. But what if wine could actually be the way you declare your love?

For Valentine’s Day, Casa Valduga Winery teamed up with artist João Pedro Vargas, who created beautiful paintings using only red wine. These unique love cards, featuring reproductions of his artwork, were given to everyone who bought Casa Valduga products during the promotion. A short film was made to capture the process of creation of the artist at Vale dos Vinhedos, Rio Grande do Sul. All the content was activated in social networks.