O Boticário
Make B. Hyaluronic

The New Make B.
Hyaluronic social media
campaign
For the launch of the new O Boticário Make B. Hyaluronic on social media, we created a series of content covering the entire customer journey. From awareness to conversion, we presented the new shades, colors and most of all, the effects on real women.
As we know, consumer experience is a must in the beauty industry. So we released Youtube reviews from customers and influencers.
*Achieved the sales goal in less than 2 weeks
*One of the most engaged posts on Boticario’s Instagram.
My Role: Head of Art