In Portugal,
nothing is lost.
Everything
is transformed.
Naturally.

This concept kicked off the international campaign to promote Portuguese Sustainable Fashion. Portugal's fashion scene is all about blending traditional skills with eco-friendly solutions, using new materials and greener production methods.

The campaign aims to put Portugal on the map as a leader in creating trendy, innovative, and sustainable fashion. It also seeks to boost the competitiveness of Portuguese companies and highlight the country's role in tech and innovation.